ABOUT

A BIT
ABOUT ME


Successfully led AMP VISUAL TV’s Digital Branding, a $150-million world-class Audiovisual organization, a leader in Europe. Created an innovative SaaS marketplace in the creative industry, a strategic partner of the French Tech, gathering more than 100,000 visitors a month.

As a former CEO or now as a Branding & Digital Marketing Specialist, my purpose as always remained the same: maximize the ROI, increase customer acquisition significantly and reach the growth you ever desired. My background in Finance (former Banker) and Digital Marketing let me use an analytical and quantitative approach to achieve that.

A BOLD AND UNIQUE STRATEGY
ALWAYS GENERATES IMPRESSIVE RESULTS

DIGITAL MARKETING & ECOMMERCE MANAGER

BUSY BEAUTY — 3/2019 – Present
Boston, MA

Part of a groundbreaking Personal Care startup, I now act as the Growth Manager by:

  • Migrating Ecommerce website from WooCommerce to Shopify
  • Enhancing end-to-end Digital Customer Journey
  • Improving UX/UI using AB Testing and Split Testing
  • Developing Editorial and Content Marketing on SEO purposes
  • Increasing repeat purchasers and developing lead generation
  • Taking care of the Digital Visual Identity harmony

BRANDING & DIGITAL SPECIALIST

INDEPENDENT CONTRACTOR — 6/2018 – 3/2019
Boston, MA

Work closely with businesses to get the most out of their Branding and Digital Marketing Strategy

  • Project Manager on 3 brand new websites FACCNE.org, LesEssentielsdAna.fr, Cabinet-QES.fr
  • Produced 2 new Brand Visual Identity for CABINET QES and LES ESSENTIELS D’ANA
  • Reduced by 88% the FACCNE license costs migrating to a new CRM and Event Manager
  • Provided 2 SEO Audits and Recommendations for the FACCNE.org & MOVINGGREATERBOSTON.com
  • Developed from scratch LES ESSENTIAL D’ANA to 1,500 subscribers on YouTube

CEO & MARKETING MANAGER

YEARN S.A.S — 3/2015 – 5/2018
Nantes, FRANCE

An innovative SaaS marketplace in the creative industry, a strategic partner of the French Tech

  • Fundraised $70,000 and led the marketplace project management using Agile Development
  • Generated 100,000 organic visitors monthly using SEO, Content and Inbound Marketing initiatives
  • Gathered 37,000 subscribers integrating calls-to-action and iterating with AB testing
  • Converted 5% of the subscribers into customers using Email Automation and Lead Nurturing
  • Tripled the Social Media Engagement Rate using Visual Marketing and Video Editing

DIGITAL MARKETING MANAGER

AMP VISUAL TV — 9/2012 – 2/2015
Paris, FRANCE

A $150-million world-class Audiovisual organization, a leader in Europe

  • Achieved the new Digital Branding strategy introducing more than 90 new Marketing Collaterals
  • Produced AMPVISUALTV.tv multilingual international website with a budget of $19,000
  • Produced StudioGabriel.fr website (most famous TV Studio in France) with a budget of $10,000
  • Increased by 40% the website traffic by reviewing the Search Engine Optimization strategy
  • Attracted from scratch 2,500 newsletter subscribers integrating using Landing Pages and Opt-In forms